13 Nov Eton Institute Spreads the Spirit of UAE by Giving Away a Million Free Emirati Arabic Phrasebooks on the Occasion of the 42nd UAE National Day

Press Release

Eton Institute Spreads the Spirit of UAE by Giving Away a Million Free Emirati Arabic Phrasebooks on the Occasion of the 42nd UAE National Day

Eton Institute to giveaway a million  Emirati Arabic Phrasebooks, massive discounts on Arabic language courses, free download of its recently launched Emirati Phrase App and an Arabic cultural evening in celebration of the 42nd UAE National Day.

Dubai, 13th November 2013 – Preparations for the 42nd UAE National Day are in full swing all across the country. On this auspicious occasion, Eton Institute, the largest training and professional development center in UAE, will be paying tribute to this wonderful nation that has openly welcomed people from over 300 nationalities by distributing a Million free Emirati Arabic Phrasebooks on the occasion of the 42nd UAE National Day.

Eton Institute has taken on not one, not two, but numerous initiatives to promote cultural understanding and awareness for the Emirati language and culture, over the years. Last year, over 200,000 Arabic phrasebooks were distributed in partnership with three major supermarket chains. This year, Eton Institute has set an amazing  goal of distributing a million Emirati Arabic phrasebooks with the support of its partners such as RTA, Farah Leisure, Sheikh Mohammed Centre for Cultural Understanding, Abu Dhabi Week, The Sharjah Centre for Cultural Communication and 800PIZZA.

Adding to the initiative, Eton Institute will also launch a special Emirati Phrase App, available globally for free download, for individuals interested in learning Arabic in the Emirati dialect. And it doesn’t end there, Eton Institute will also be offering a massive discount  on the 20th of November, 2013 on all its upcoming Arabic Group Courses, starting before the 15th of January, 2014.

“We are blessed to live in a country that has given us so much opportunity and proud in showing our appreciation on the occasion of the 42 nd National Day by spreading awareness of the Emirati language and Arabic culture. This is our way of thanking the country that provided us with the opportunity to prosper and has welcomed us with open arms,” commented Mahina Bukhari Shah, Marketing Manager at Eton Institute.

Want to get a taste of the Arabic culture? Visit Eton Institute Dubai or Abu Dhabi on the 28th of November to experience the enchanting Arabic culture, taste authentic food and get a mini lesson on the language. The free Arabic cultural evening will be held at Eton Institute Dubai and Abu Dhabi  from 6:30pm to 8:00pm on the 28th of November 2013. To register and to know more about the UAE National Day celebrations at Eton Institute, visit www.etoninstitute.com or call 800-ETON (3866).

For more information visit www.etoninstitute.com or call 800 ETON (800 3866) to book your free place. For any corporate related enquiries, email corporate@eton.ac highlighting your training needs.


About Eton Institute:

Eton Institute is an international language training and professional development provider, offering internationally accredited courses in over 100 Languages, Teacher Training, Computer Training, Professional Development Training and customised Corporate Training solutions.

It offers flexible timings and uniquely tailored courses to suit the learner’s needs. All training is facilitated by highly qualified and experienced instructors, teaching practical skills while maintaining competitive prices for individuals and businesses.

Headquartered in Dubai-UAE with operations in the Middle East, Europe and North America, the Institute offers training both in-house and onsite, leveraging considerable experience in providing solutions that fit an individual’s or an organisation’s needs.

For additional information please contact:

Moaz Khan
Marketing Director
Eton Institute
Ph: +971 4 4386818




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