Smart Business Expo 2017

23 Oct Showcasing the Power of Language Learning for Businesses in the Middle East

Eton Institute exhibits its expertise in languages, communication & culture at the Smart Business Expo 2017. 

Dubai, 23rd October 2017 – 71% of employers cite language barriers as the main cause of unsuccessful communication among employees, while almost 55% expressed the absence of cross-cultural knowledge for the same (Brookfield Global Relocation Trends Survey).

The Middle East is estimated to witness the second-fastest economic growth in 2017 (PwC), after the Asia-Pacific region, with a large number of international companies expanding into the market. Consequently, the expansion into the Middle East market will require employers to ensure fruitful communication with the local as well as expatriate population.

Emphasizing the importance of workforce language & cultural training for successful business expansion into the Middle East, Eton Institute is exhibiting at the Smart Business Expo 2017 in Abu Dhabi on the 25th & 26th of October. Eton Institute offers expert cultural and linguistic knowledge, customized according to business and learner requirements.

Tudor Totoescu, Business Learning Success Manager at Eton Institute, commented, “We are thrilled to be exhibiting at the Smart Business Expo 2017 in Abu Dhabi, UAE. Our aim is to support businesses and boost their profitability through foreign languages and inter-cultural training for efficient and effective business communication. As a growing business hub with an evolving corporate environment, organizations in the Middle East should make foreign language training an utmost priority to cater to multicultural customers, partners and employees.”

Eton Institute will be at Booth J8 at the Abu Dhabi National Exhibition Center on the 25th & 26th of October, 2017. 

To schedule a meeting with our team or to learn more, visit:

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