23 Nov Eton Institute Provides Free Access to 6 Popular Languages through Social Learning


Following the huge success of the Emirati Arabic Social Learning during the month of November, Eton Institute continues its affordable learning initiative by introducing six new languages through the WhatsApp messaging  all for free.          
Dubai, 23 November 2015 – According to an online statistics portal called Statista (2015), WhatsApp usage by Baby Boomers (born between 1946 and 1964) significantly increased by 60% in the fourth quarter of 2014. Millennial users (born between 1980s to the early 2000s) grew by 30% and Generation X users (born between 1960s to the early 1980s) by 34%.Eton Institute, a leading international language & professional development training provider, is offering free daily lessons in six popular languages  French, Italian, Spanish, German, Russian and Brazilian Portuguese – through its Social Learning starting on 7th December 2015.In a research by Taibah University (2015), WhatsApp mobile learning activities make the students become more collaborative and cooperative, which in turn reflects on their achievements and attitudes towards learning. According to a research on WhatsApp’s impact on social learning in European Scientific Journal (2014), the app helps to create a learning community where knowledge is easily constructed and shared with other members through instant messaging.The use of smartphones as a learning platform is an innovative way to apply new information, especially in practicing a new language. Social Learning is a fantastic support for our CSR ethos of accessible learning for all, commented Sue Brett, VP of Sales & Marketing at Eton Institute. Nowadays, learning is becoming more personal because of people’s accessibility through social media. Eton Institute is very excited about this opportunity to deliver exceptional learning anytime, anywhere, she added.

The lessons include basic words, phrases or expressions that come as images sent via messages on the free mobile chat platform, WhatsApp. The image will show The Word or Phrase of the Day with its English translation and transliteration.

Paving the way of Mobile Learning through spontaneous and accessible programs, Eton Institute explore the benefits of Social Learning tapping into the convenience of the free messaging app WhatsApp and its popularity to the public.

To subscribe on WhatsApp, add Eton Institute (+971 55 566 1483) to your contact list and send a message with your name to start learning for free. The campaign will end until 3rd January 2015.

For more information about Eton Institute’s Social Learning, visit www.middleeast.etoninstitute.com.


Eton Institute Provides Free Access to 6 Popular Languages through Social Learning
About Eton Institute:

Eton Institute is globally recognized as a leader in learning and development solutions, offering Professional Development Training, courses in over 100 Languages, Teacher Training and Computer Training internationally throughout the Americas, East Asia, Europe, Middle East and South Asia. With a dedicated team of professionals developing highly customized programs, Eton Institute features the most sought after training methodologies and techniques, and is proud to be associated with top international thinkers to successfully provide organizational change for over 2,000 clients globally.
It offers flexible timings and uniquely tailored courses to suit the learner’s needs. All training is facilitated by highly qualified and experienced instructors, teaching practical skills while maintaining competitive prices for individuals and businesses.Eton Institute is an Approved Center for the delivery of Cambridge Exams and City and Guilds business qualifications. Additionally all language courses offered by Eton Institute are EAQUALS-accredited and meet Common European Framework of Reference (CEFR) standards set by Council of Europe.

For additional information please contact:
Manon Hazell
Marketing Manager
Eton Institute
Ph: +971 4 4386 809

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