07 Jul Eton Institute launches “Donate with a Tweet and a Share” to Help Fight Poverty

Press Release:

Eton Institute launches “Donate with a Tweet and a Share†to Help Fight PovertyThis July, Eton Institute will donate AED 1 to CARE International for every retweet and share of its campaign posts on its Twitter and Facebook platforms

Dubai, 7th July 2014 – As part of its ‘Summer for Change’ charitable initiative, Eton Institute has launched a special campaign on its social media platforms during Ramadan, the month of giving. For every retweet on Twitter and every share on Facebook, in relation to CARE International, Eton Institute will donate AED 1 on behalf of its followers.

CARE International is a leading humanitarian organization fighting global poverty and social injustice, by empowering women and girls worldwide. In 2013, CARE worked in 87 countries around the world, supporting 927 poverty-fighting development and humanitarian aid projects to reach more than 97 million people. They could only achieve these results through the generous efforts and donations of hundreds of thousands of donors all around the world.

“Most messages and posts on Twitter and Facebook inform or entertain, but we at Eton Institute want to use these powerful platforms to help raise awareness and funds for a noble cause. With the development of technology and an increasing number of platforms at our disposal, we wanted to reach as many people as possible, to continue the chain of changeâ€, commented Moaz Khan, Digital Marketing Director at Eton Institute.

“With over 30,000 followers across our social media platforms, we hope to raise a substantial amount of funds for CARE,†he added.

To be a part of this campaign, please visit us on our Facebook page (www.facebook.com/eton.institute) or our Twitter page (www.twitter.com/etoninstitute).

If you would like to make a donation to CARE International, please visit www.etoninstitute.com/ae/summer-for-change

About Eton Institute:

Eton Institute is an international language training and professional development provider, offering internationally accredited courses in over 100 Languages, Teacher Training, Computer Training, Business Skills Training and customised Corporate Training solutions.

It offers flexible timings and uniquely tailored courses to suit the learner’s needs. All training is facilitated by highly qualified and experienced instructors, teaching practical skills while maintaining competitive prices for individuals and businesses.

Headquartered in Dubai-UAE with operations in the Middle East, Europe and America, the Institute offers training both in-house and onsite, leveraging considerable experience in providing solutions that fit an individual’s or an organisation’s needs.

For additional information please contact:

Sakina Amerjee
Public Relations Executive
Eton Institute
Ph: +971 4 4386 830



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