27 Oct Eton Institute Celebrates UAE National Day with Social Language Learning


In celebration of the 44th UAE National Day, Eton Institute engages language enthusiasts to learn Emirati Arabic through Social Media and Whatsapp messaging for free.Dubai, 27 October 2015 – To commemorate the much awaited 44th UAE National Day, Eton Institute introduces Social Learning, a new method of language learning, which allows language enthusiasts to learn Emirati Arabic words or phrases daily via Whatsapp and other popular social media platforms such as Facebook, Twitter, Instagram, LinkedIn, YouTube, Google+ and Pinterest.Eton Institute, a leading international language & professional development training provider, offers daily Emirati Arabic learning treats by sending a word or phrase with its English transliteration to signed-up Whatsapp subscribers. The Word or Phrase of the Day will also be posted as a video on YouTube and as an image on other social media platforms.

As part of its Mobile Learning programs, Eton Institute promotes spontaneous language learning on the go, where learning a language is as easy as checking your phone.

According to a survey on the use of social media in higher education by Seaman and Tinti-Kane of The Research in Learning Technology (2014), over 80% of teachers are using social media, where 70% use social media at least once a month; 41% of which use social media for teaching. According to a recent study by the eLearning Guild, 54% of learners agree to include social media for learning to complement existing teaching methods.

The role of social media to aid in teaching a language is phenomenal, tapping the readily available platforms everyone has access to these days, and the UAE leads the way in the use of smart devices. With over  76% penetration, more than three out of four people in the UAE are using smartphones, commented Sue Brett, VP of Sales & Marketing at Eton Institute. Eton Institute has always been a forward thinker in making learning easy and accessible. What better way to celebrate UAE National Day than raising awareness of the wonderful Emirati culture and language through the UAE’s preferred mediums – vemes and memes through social media?, she added.

To subscribe on Whatsapp, add Eton Institute (+971 55 566 1483) to your contact list and send a message with your name to start learning for free. Or follow our social media accounts to receive the daily Emirati Arabic word or phrase. The campaign will start from 1st November until 2nd December 2015.

For more information about Eton Institute’s Social Learning, visit www.middleeast.etoninstitute.com.


Social Learning
About Eton Institute:

Eton Institute is globally recognized as a leader in learning and development solutions, offering Professional Development Training, courses in over 100 Languages, Teacher Training and Computer Training internationally throughout the Americas, East Asia, Europe, Middle East and South Asia. With a dedicated team of professionals developing highly customized programs, Eton Institute features the most sought after training methodologies and techniques, and is proud to be associated with top international thinkers to successfully provide organizational change for over 2,000 clients globally.
It offers flexible timings and uniquely tailored courses to suit the learner’s needs. All training is facilitated by highly qualified and experienced instructors, teaching practical skills while maintaining competitive prices for individuals and businesses.Eton Institute is an Approved Center for the delivery of Cambridge Exams and City and Guilds business qualifications. Additionally all language courses offered by Eton Institute are EAQUALS-accredited and meet Common European Framework of Reference (CEFR) standards set by Council of Europe.For additional information please contact:
Manon Hazell
Marketing Manager
Eton Institute
Ph: +971 4 4386 809

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